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Career paths by major › Psychology

Career paths for Psychology majors

Psychology gives you a strong mix of people skills, research methods and statistics, and an understanding of how people think and behave. That combination opens doors well beyond therapy, including research, human resources, consumer insights and product design.

Updated October 2026 · Pay and outlook from the U.S. Bureau of Labor Statistics and O*NET

Plus: how AI is changing this work ↓

Healthcare & Social Services

Mental health and human services

This is the most direct use of a Psychology major. Courses in abnormal, developmental and clinical psychology map closely to this work. Volunteering on a crisis line or at a community agency would show you're ready for the emotional demands of the job. Licensed counseling roles require a master's degree, but many entry roles are open with a bachelor's.

$59,350Median pay (2025) · Substance Abuse, Behavioral Disorder, and Mental Health Counselors
OutlookEmployment is projected to grow 18% (much faster than average) from 2025 to 2035, according to BLS.
EducationMaster's degree

Entry-level roles to search for

  • Mental Health Technician
  • Case Manager
  • Residential Counselor
  • Crisis Counselor
  • Behavioral Health Associate

Skills to build

  • Crisis intervention and de-escalation
  • Case notes and documentation
  • Familiarity with community resources
  • Cultural competence in care

How to start

  • This term: Sign up for crisis line training or volunteer at a campus peer support or counseling outreach program.
  • This summer: Apply for a summer role as a camp counselor at a therapeutic camp, or as a residential aide at a treatment program.
  • Next year: Take an abnormal or clinical psychology elective and research master's programs in counseling or social work (MSW) and their admission requirements.

Science & Research

Psychological and clinical research

Psychology majors learn research methods and statistics, which are the core of research assistant work. If you're curious about why people behave the way they do, research lets you study it directly. Lab experience is also the main stepping stone to a PhD.

$61,990Median pay (2025) · Social Science Research Assistants
OutlookO*NET reports projected growth of 5% to 6% (faster than average) for 2025-2035; no BLS Occupational Outlook Handbook page was found for this occupation, so this comes from the O*NET summary page.
EducationBachelor's degree (O*NET: 53% of respondents said a bachelor's is required, 37% a master's, 9% some college).

Entry-level roles to search for

  • Research Assistant
  • Clinical Research Coordinator
  • Lab Manager
  • Research Technician
  • Data Collection Specialist

Skills to build

  • Statistical software (R, SPSS or Python)
  • Human subjects protocols and IRB processes
  • Scientific writing
  • Participant recruitment and data management

How to start

  • This term: Browse faculty lab pages in your psychology department and email two or three professors to ask about research assistant openings.
  • This summer: Apply to a paid summer research program (search 'psychology REU' or 'summer research program psychology').
  • Next year: Take an advanced statistics or research methods course and aim to present a poster at an undergraduate research symposium.

Business

Human resources and people operations

HR draws on what psychology teaches about motivation, behavior and fair assessment. If you enjoy helping people and organizations work well together, it's a practical business path. An HR internship or a business course would strengthen the fit.

$75,940Median pay (2025) · Human Resources Specialists
OutlookBLS projects employment of human resources specialists to grow 6 percent from 2025 to 2035, faster than the average for all occupations.
EducationBachelor's degree (typically in human resources, business, or a related field)

Entry-level roles to search for

  • Human Resources Assistant
  • Recruiting Coordinator
  • HR Intern
  • Talent Acquisition Coordinator
  • People Operations Associate

Skills to build

  • Employment law basics
  • HR information systems
  • Excel and basic people data analysis
  • Professional business communication

How to start

  • This term: Join a SHRM student chapter or business club, or take an organizational or industrial-organizational psychology course.
  • This summer: Apply for HR or recruiting internships, or work as a student assistant in your campus HR office.
  • Next year: Conduct informational interviews with HR professionals and consider the aPHR entry-level HR certification.

Business & Marketing

Market research and consumer insights

Market research uses the same tools as psychology research, such as surveys, focus groups and statistics, to understand why consumers make choices. It's a strong fit if you like research but want a fast-paced business setting. Data analysis skills will make you stand out.

$78,760Median pay (2025) · Market Research Analysts and Marketing Specialists
OutlookBLS projects employment to grow 7 percent from 2025 to 2035, much faster than the average for all occupations.
EducationBachelor's degree

Entry-level roles to search for

  • Market Research Analyst
  • Consumer Insights Intern
  • Research Associate
  • Survey Research Assistant
  • Marketing Analyst

Skills to build

  • Excel and data visualization
  • Survey tools like Qualtrics
  • Presenting insights to business audiences
  • Basic SQL or data analysis

How to start

  • This term: Take a consumer behavior, marketing or social psychology course and learn Qualtrics through your campus software access.
  • This summer: Apply for market research or consumer insights internships, or run a small survey project for a campus organization.
  • Next year: Build a short portfolio piece analyzing survey data, and attend a marketing or analytics career fair.

Technology

User experience (UX) research

Tech companies hire people who understand human behavior to study how users interact with apps and websites. Psychology training in experiments, interviews and cognition fits this work closely. It's a stretch only because employers want to see a portfolio, which you can build through class or personal projects.

$78,760Median pay (2025) · Market Research Analysts (closest match)
OutlookEmployment of market research analysts is projected to grow 7 percent from 2025 to 2035, much faster than the average for all occupations (BLS).
EducationBachelor's degree

Entry-level roles to search for

  • UX Research Intern
  • User Researcher
  • Research Operations Coordinator
  • Usability Analyst
  • Junior UX Researcher

Skills to build

  • Usability testing methods
  • Design tools like Figma
  • Portfolio case studies
  • Collaboration with designers and engineers

How to start

  • This term: Take a cognitive psychology or human-computer interaction course, and run a usability test of a campus website with five classmates.
  • This summer: Apply for UX research internships, or volunteer UX research help to a nonprofit or campus startup.
  • Next year: Turn two projects into portfolio case studies and connect with UX researchers through campus alumni networks.

Healthcare & Education

Applied behavior analysis and developmental support

Many students don't realize they can start working in behavioral therapy right after graduation as a behavior technician supporting children with autism. It uses learning theory from psychology directly. It's also a strong path toward becoming a board-certified behavior analyst.

$45,130Median pay (2025) · Psychiatric Technicians
OutlookBLS projects employment of psychiatric technicians and aides to grow 18% from 2025 to 2035, which is much faster than average.
EducationPsychiatric technicians typically need a postsecondary certificate. Aides need at least a high school diploma or equivalent. Some states require technicians to be licensed.

Entry-level roles to search for

  • Registered Behavior Technician (RBT)
  • Behavior Therapist
  • ABA Therapist
  • Paraprofessional
  • Early Intervention Assistant

Skills to build

  • RBT certification (40-hour training)
  • Behavioral data collection
  • Working with families
  • Behavior intervention plans

How to start

  • This term: Take a learning, behavior analysis or developmental psychology course, and volunteer with a campus program serving children.
  • This summer: Complete RBT training and apply for part-time behavior technician jobs at local ABA clinics.
  • Next year: Keep logging supervised hours and research master's programs that include BCBA coursework.

AI and this field

How AI is changing this work

AI is speeding up research tasks like coding open-ended survey answers and summarizing studies, and it's widely used in HR to screen candidates and analyze employee feedback. Human judgment, ethics and the ability to notice when an AI tool is biased or wrong stay central to these careers, especially in mental health and other people-facing roles.

AI skills worth learning

  • AI-assisted analysis of survey and interview text
  • Understanding how bias enters AI hiring and assessment tools
  • Using AI to find and summarize research, then reading the original studies
  • Knowing the privacy limits when working with health or employee data

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Questions to ask someone in these careers

  • What did your first job after college look like, and how did your Psychology background help you get it?
  • Which skills or experiences do you look for most when hiring someone early in their career?
  • Did you need a graduate degree for your work, and if so, when did it make sense to go back to school?